00 — Foundation

Logo & Brand Marks

Primary crest, wordmark lockups, horizontal and stacked variants, and the standalone brandmark. Assets pending final approval — placeholders show intended layout and background usage.

Required delivery specsSend to designer

Format

Primary formatSVG — clean vector, no embedded rasters
Raster fallbackPNG with transparent background
Color profileRGB / sRGB (digital)
SVG viewBoxMust be set — no fixed width/height on root
Named layersPreferred but not required

PNG sizes needed (height × scale)

UI / nav bar40px, 80px @ 1× and 2×
Cards / thumbnails120px, 200px @ 1× and 2×
Hero / print400px, 600px @ 1×
App icon / favicon16, 32, 48, 192, 512 px (square, PNG)
OG / social1200 × 630 px (PNG or JPG, opaque bg)

1 — Primary Crest

Full-colour crest on all three approved backgrounds — light, dark navy, and forest green. Never place the crest on a background that reduces contrast below 3:1.

Asset pending
Crest — on LightSVG + PNG
Asset pending
Crest — on Dark NavySVG + PNG
Asset pending
Crest — on ForestSVG + PNG

2 — Crest Variations

Reversed (white knockout) for dark surfaces where brand color is unavailable. Mono (black) for single-colour print. Both must pass at minimum 4.5:1 contrast.

Asset pending
Crest — Reversed (White)SVG
Asset pending
Crest — Mono (Black)SVG
Asset pending
Crest — Gold on DarkSVG

3 — Wordmark Lockups

Horizontal lockup: crest left, wordmark right — minimum width 200 px. Stacked lockup: crest top, wordmark below — minimum height 80 px. Do not re-kern or recolour either lockup.

Asset pending
Horizontal — on LightSVG + PNG
Asset pending
Horizontal — on DarkSVG + PNG
Asset pending
Stacked — on LightSVG + PNG
Asset pending
Stacked — on DarkSVG + PNG

4 — Standalone Brandmark

Shield-only mark — used at small sizes (nav icons, favicons, app icons) where the full crest becomes illegible. Minimum display size: 24 × 24 px.

Asset pending
Brandmark — ColourSVG
Asset pending
Brandmark — WhiteSVG
Asset pending
Brandmark — MonoSVG
Asset pending
Favicon — SquareICO + PNG

5 — Social & Open Graph

Pre-built 1200 × 630 px card for link previews (Twitter, LinkedIn, iMessage). Deliver as high-res PNG or JPG — no transparency required on this asset.

Asset pending
OG Card — Default (1200 × 630)PNG · 1200×630

Usage Rules

✓ Clear space
Maintain clear space equal to the height of the ‘C’ in CPSL on all four sides of any lockup.
✓ Minimum size
Crest: 32 px height minimum on screen. Wordmark horizontal: 200 px width. Brandmark: 24 px.
✓ Approved backgrounds
Light (#F4F6FA, white), Dark Navy (#091628), Forest (#1A3D2B). No gradients behind the crest.
✓ Don't distort
Never stretch, skew, or rotate the crest. Scale uniformly from centre only.
✓ Don't recolour
Use only the approved colour variants. No custom tints, shadows, or glow effects on the logo.
✓ Don't crop
The crest shield must never be cropped — all elements inside the shield must remain fully visible.